Why decorate the back of workwear?

At Professional Workwear it is key to decorating the back of workwear garments with embroidery or print is a strategic decision that turns employees into moving billboards, increasing brand visibility and professionalism.

While the front of a garment usually displays a small logo for identification, the back provides a large, high-impact area for promoting company branding, contact details, or services. 

Here are the key reasons to decorate the back of your workwear:

1. Maximum Brand Visibility (Walking Advertisements) 

• Visibility from Afar: A large logo or company name on the back makes your brand visible from a distance, which is particularly effective for trades, delivery drivers, and event staff.

• Constant Exposure: Whether employees are on-site, walking to their vehicles, or grabbing lunch, they are constantly advertising your business to the public.

• Large Canvas: The back allows for bolder, larger designs that cannot fit on the chest, making it ideal for displaying company names, phone numbers, or websites. 

2. Enhanced Professionalism and Trust 

• Instant Identification: A clearly branded, cohesive uniform helps customers instantly identify staff, reducing confusion and fostering trust, particularly for home services or retail.

• Credibility: A fully branded uniform signals to clients that your company is established, professional, and takes pride in its image.

• Safety Compliance: In industries like construction, adding branding to high-visibility jackets ensures workers are both safe and identifiable.

  
  

3. Fostering Team Unity and Morale 

• Sense of Belonging: Wearing matching branded clothing helps employees feel part of a team, which can improve camaraderie, productivity, and job satisfaction.

• Professionalism at Work: It encourages employees to represent the brand with pride, often leading to better customer service. 

4. Choosing Between Embroidery and Print on the Back

The choice of decoration method often depends on the garment type and design complexity:

• Embroidery (Best for Durability & Premium Look): Best for structured garments like softshell jackets or fleeces. It is highly durable and withstands frequent, high-temperature washing. However, large, high-density embroidery on the back can sometimes be heavy or, if uncomfortable, scratchy.

  
  

• Printing (Best for Boldness & Comfort): Ideal for large, detailed, or multi-colored designs on T-shirts and hoodies. Printing is generally more cost-effective for large, full-back designs and feels lighter, making it more comfortable than large embroidery. 

📧 Get in touch with Angela & Nigel today to discuss workwear solutions that reflect your brand with a consistent image and improves your customer experience to help your business grow.